7 social media content ideas for cocktail bars
Looking for social media ideas for your cocktail bar?
We’ve got one week’s worth of content planned out for you. Steal these 7 social media ideas for your cocktail bar’s marketing plan this month.
DAY 1: Build an audience-generated cocktail
Share polls on IG stories asking your audience to ‘build their dream cocktail’ by voting in different ingredient categories e.g. - which spirit, which garnish, which glass. Then film yourself creating the cocktail out of the winning ingredients as a reel. For bonus engagement, ask your audience to name the cocktail in the comments below.
DAY 2: POV: you’ve found the hidden gem in _____ for cocktails.
Create a reel using short snippets showcasing the highlights of your bar. Think best drinks, interior decor, and staff shaking drinks. Use the caption hook above and fill in the blank with your location.
DAY 3: If ______ ordered a cocktail from us
A super repeatable format, fill in the blank with a celebrity or character, then film a reel creating a cocktail you think would best represent this person.
Choose people who are topical - e.g. a green cocktail for Elphaba from Wicked, an era-themed cocktail for Taylor Swift, or a Christmas-themed cocktail for Elf. Think crazy and eye-catching (these cocktails don’t need to be for sale, the purpose is to attract views and show off your talents as mixologists).
DAY 4: Cocktail recipe
Share a recipe for one of your cocktails that people can try at home. You could either share a step-by-step video or post a photo and share the recipe in the caption. A blog on your business’ website is also a great space to host the recipe - directing people off of Instagram and onto your website. Thinking of starting a blog on your business website? Check out our blog post that weighs up the pros, the cons, and shares some top tips on blogging.
DAY 5: Team/EGC (employee-generated content)
Get your team to jump on a trend or create a funny video that is relatable to your audience. E.g. - ‘POV you’re at work but you’re enjoying the customer drama too much.’
Find out more about employee-generated content and check out some great examples here.
DAY 6: Five tricks for garnishing glasses
Share hacks for making a drink look pretty with garnishes - super saveable content that will help your reach!
DAY 7: Ingredient transition reel
Great for fruity cocktails, choose the key flavour - e.g. apple - and create a fun transition reel where the piece of fruit turns into the finished product.
Follow @sennencreative on Instagram for plenty more social media content ideas and tips for hospitality businesses.
