Marners Rock
Marners Rock were looking for a social media expert to showcase their three luxury holiday apartments in Fowey, Cornwall - with an aim to increase their reach and grow an audience on social media and through email marketing.
I put together a bespoke package that included a social media strategy, one content creation day a month, full editing, caption writing, and scheduling of content on Instagram and Facebook, alongside implementing a bi-monthly email newsletter.
The first 30 days on social media…
With a strategy focusing on reels, stronger video hooks, and collaborative posts with other local accounts in the area, Marners Rock saw a 507% increase in their views in the first month - weighted heavily towards non-followers.
Views increased by 507%
Followers grew 8%
As a result of focusing primarily on reels, and engaging other accounts wherever possible through collaborative content, Marners Rock started reaching more non-followers - resulting in a boost in new followers.
External link taps up 693%
By improving reach and visibility to Marners Rock’s account, profile visits and external link taps to their website increased considerably - indicating an engaged audience was being reached.
The social content
Marners Rock opted for my Social Media Management package with a monthly content creation day add-on. Browse through some of the content I have created.
Email marketing
Alongside their social media marketing, Marners Rock wanted to have an email newsletter sent to their subscribers twice a month. I put together a plan for this, designed a new email template, wrote the content and subject lines each month, and scheduled the emails.
Browse through a few examples below:
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